It’s a historic brand on the market for over 25 years with summer and winter collections dedicated to baby and junior baby. Thanks to the use of quality materials and accessories, the products are hypoallergenic and perfectly tolerable by the skin of the youngest, while playful and cheerful styling and the accurate details make precious the cloth dedicated to them.
The Winter materials are: interlock, fleece and “Milano stitch”. Cotton jersey for Summer and Spring.

Primero brand is completely “Made in Italy”. The collections include pyjamas and  baby dressing gown curated in the smallest details and decorated with accessories, prints and applications that join the style with the quality of the materials.